![]() The explosive growth of direct sales that occurred in recent years is the result of consumers’ focus on welfare and health, but also to environmental sustainability and to the willingness of defending and enhancing the economy and the employment of their territory, Coldiretti adds. Some numbers show that farmers’markets are already taking a central stage in the Italian food supply chain.Īlmost six out of ten Italians have bought local products directly from farmers at least once a month in the last year in mills, huts, wineries, farms, farmhouses or farmers’ markets, according to the survey. Italy has the world’s largest network of direct selling farmers’ market and surpassed France and the US within a few years, according to a survey by Coldiretti and the Italian polling company Ixè. They can help revitalise European farms by encouraging young people to work the land, but they also provide cheap and healthy food to consumers and attract tourists, campaigner Geneviève Savigny told in an interview. ![]() Short food supply chains have a multidimensional role to play. But alongside this network, there are many other direct sales markets in every city.įarmers’ markets represent not only places for commercial exchanges, but also genuine meeting points where it is possible to organize educational events, entertainment and cultural activities.Ĭampaigner: Short food supply chain is more than selling local products In this way, consumers rediscover a human connection with producers that could be considered also as quality assurance.Ĭoldiretti, a leading farmer organisation representing half a million Italian farmers, launched the network ‘Campagna Amica’ (Friendly Farm) in 2008, made up of over a thousand farmers’ markets across Italy. Consumers, on the other hand, have both the opportunity to buy at a lower price and to meet those who produced what they’re buying. ![]() ![]() ![]() Farmers’ markets have spread across Italy in just a few years and they offer a great economic and social opportunity, precisely because they allow direct contact between producers and consumers, EURACTIV’s partner Sicilia Agricoltura reports.įarmers receive all the economic benefits of selling directly without any kind of intermediation that weighs down the final price of the product. ![]()
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